How to set up a successful Plumbing Business
Plumbing is always seen as a safe industry – if people have pipes, they will always need plumbers!
Working for yourself as a plumber can be a lucrative decision but you will have to think carefully about the responsibilities that come with setting up a business.
If this is something you are thinking about, read on for steps you should take to become successful.
1. Craft a detailed business plan
Before you can start trading or marketing strategies, you should take some time to write a detailed business plan. You should have sections that focus on your goals, market analysis, financial projections for the next few years as well as the day-to-day activities you expect to undertake. A comprehensive plan works in your favour when it comes to applying for loans or other types of funding. It also helps you to focus your business’s direction for the future.
2. Understand and meet UK regulatory requirements
As with most trades, the plumbing industry must follow a strict set of rules and regulations. Start by obtaining your official certifications. Qualifications such as your Gas Safe registration will help customers know they can trust you as well as potential investors – no one wants to deal with a dodgy plumber! Take some time to understand the health and safety standards too. Keeping yourself and your customers safe is paramount for a long-lasting, successful business.
3. Invest in essential tools and equipment
A workman is only as good as their tools, and that is certainly the case as a plumber. Invest in high-quality tools from the outset. This will allow you to perform tasks quickly and easily, as well as to a high standard. The same should go for any vehicle too. When it comes to equipment, keeping some highly recommended brands in stock will work in your favour. You can use current movements to entice customers. Those who are environmentally conscious will be happy to opt for a Worcester Bosch boiler due to the energy efficiency focus.
4. Build your marketing strategy
All businesses need to have a marketing strategy to reach potential customers. Part of your business plan will have been to research the local area, so this should give you an idea of how to start. A branded van which you would use for work is a good idea to get people used to seeing your name around. This combined with business cards or flyers are more traditional forms of marketing. Local groups on social media are always a good way to reach a lot of people easily. Make sure you check any group rules for business posts, though! Try to include examples of your work so customers can see how good you are and gather as many company customer reviews as possible for increased credibility and trust.
5. Plan for growth and scalability
Once you are set up and established properly, you should begin to consider growth strategies for the future. You may want to undertake additional courses and training to expand your services. For example, you could specialise in eco-friendly installations and repairs. You could consider branching out and hiring staff. Think about the qualities you want in a workforce as well as their qualifications. Remember that they are representatives of your business every time they wear your uniform or drive your branded vehicles.
I am a marketer, content creator and digital nomad based in London who loves to travel, write, read, dance, workout and socialise.