How To Build the Best Law Website For Law Firms, Solicitors, and Attorneys with a guaranteed ROI in 365 Days
They told you law school was tough. You thought that acing the bar exam would be your ticket to success.
But after years as an intern and now with your own practice, you find the going is harder than you imagined.
Let’s face it, no lawyer, solicitor, or attorney in this world would turn down the possibility of more legal cases to handle.
It’s easy. It’s absolutely doable. In fact, you can 5X your revenue in a year with maximum effort and smart business strategies.
All that you must do is create and maintain a suitable business website for your law firm.
How does a law business website help?
Good question. Since you work in law, we are not going to place any arguments that are cliché or mundane.
Do you know the first problem most legal clients face? Finding a talented lawyer for their specific case.
After all, in most places, a lawyer doesn’t really advertise on the billboards. Maybe yellow pages, but that is too commonplace.
But surely, most clients search for “the best lawyer/solicitor/attorney near me”.
Google handles 63,000 searches every second and most of them relate to services (doctor, dentist, lawyer, etc.) nearby.
When they do, you want to be found, with a superbly planned website that showcases your firm positively and with a business listing that showcases your law business website such as on the UK Business List.
What do you want to show them?
Of course, you can’t even hint that you would win the case. But you could share a blog via your website and write about trending cases from the lawyer’s point of view.
The articles could be about popular legal concepts and misconceptions, interesting legal cases, and their outcome. It could even be about the procedural steps of litigation and the importance of each.
Many struggles with legal terms such as injunctions and claims. A business blog is a superb way for you to become known to visitors as a dependable professional with extensive knowledge in the legal areas that they are researching.
How to build the best law website for lawyers, solicitors, and attorneys?
1. Choose the right website management platform
There are a lot of them out there. The technical jargon is CMS or Content Management System.
Let us assure you that the right one is WordPress CMS.
Why?
- Because 61% of the web uses WordPress. That’s a lot and surely a convincing argument by itself.
- It powers 14% of the most visited sites. There is our second argument.
- WordPress CMS is absolutely free, with no strings attached. That is our clinching argument.
2. Choose the right domain name
The domain name is the name and web address of the website such as www.google.com
The domain must reflect either your name or the firm name or region.
Being a lawyer, most would prefer to go with their name www.jameslake.com or something that indicates a firm such as www.blakeassociatesllc.com.
Another good choice might be the name of a county or region such as www.syracuselawfirm.com and you can accordingly pick a top-level domain according to your country code, e.g. .co.uk for Britain for example.
Lawyers or law firms can’t experiment with fancy domain names since they must be grave and dignified.
3. Choose the right business hosting provider
The website must reside on a server. However, a personal server is not the best solution since you would need someone to maintain it.
You would need a trustworthy business hosting service provider to host your WordPress website according to the latest specs and standards for top performance. They have dozens or even hundreds of professionally maintained servers and rent out the hard disk space.
What should a business hosting provider offer?
A complete suite of services:
- Backup
- Malware protection
- Managing updates
- 9% Uptime
A top-notch provider also throws in plenty of freebies:
- Free/cheap domain name
- Free SSL (for security)
- Free business email
- 24×7 technical support
In addition, a trusted hosting provider such as SeekaHost can offer packages that provide WordPress website design and SEO services tailored to law websites for a very minimal amount.
Not only that, but you also get to consult with a talented web design team that can deliver a completely customized WordPress site in a week or so, if you don’t have time to take care of that with a DIY website builder platform.
It should certainly have a perfectly designed About Us page that describes your law firm’s credo and mission statement.
A Home page to introduce the visitor to your suite of law services.
A Contact Us page to reach you swiftly via email or phone.
A blog and perhaps a gallery.
You can find more information about how to set up pages on a WordPress site in this short tutorial:
If you are willing to invest in a database, the site could have a client login through which individual clients could track:
- Billable hours
- Amount outstanding
- Payment gateway
- Details of their case
- Upcoming court date
You could also provide a download of PDF copies of court orders and similar juridical documents.
It’s neat, it’s professional and your clients would surely thank you for the convenience.
Parting advice
In such a brief article, it is impossible to elaborate on digital marketing techniques such as registration on Google My Business (for being referred to visitors nearby). But we shall put forth some aspects of best practice when devising a website strategy.
We are not lawyers and do not profess to know anything about how things work in the courtroom.
But having listed many law websites in our directory alongside web service providers, hosting providers, SEO companies, comparable activities have taught us that visitors value a few things above all:
- A clear, concise website with as few levels of navigation as possible.
- Information is shared in a way that is relatable and actionable.
- Last but not the least, a site that is maintained and updated regularly. Nothing is more annoying than filling out the Contact Form and not having anyone respond the next business day.
Very few things, yet done with meticulousness, hosted on a site with an easy-to-remember domain name will certainly add numerous clients within a year upon following the tips outlined above. Plain sailing!
Sources
https://www.marketingdonut.co.uk/online-marketing/your-website/your-website-strategy
What is a Website Strategy and how to develop a good strategy for your site?
