Diya was founded in 2005, when our founding team initially saw a niche in the market for an affordable, off the peg, ready-to-wear Asian fashion collection. With a strong understanding and experience in retail, Diya grew its retail brand into the online world. Besides the initial challenges and struggles with launching Diya as one of the first Asian fashion online labels, our team was adamant on getting our brand story available to the modern fashion forward woman. Diya’s comprehensive women’s wear edit is inspired by international runways, celebrity looks and on-trend styles. Our team of buyers work constantly to bring together a curated edit of ethnic wear, which ensures versatility and style. As Diya grew online, so did our product portfolio. We subsequently ventured into our own Men’s, Kids and Accessories labels to fortify our offerings. Our commitment to featuring the best value and unique outfits, inspired by western silhouettes, rich fabrics and artisanal embroidery techniques, were available to the wider market. Today, Diya has an international presence in over 100 countries, throughout the UK and much further afield. We are recognised for our unique identity and distinctive designs, inspired by mesmerising colours, patterns, textures and hand-craft techniques from around the world.